Resume

Interesting Times - DUBAI (December 2021 - Present)

Regional Creative Director (05/23 - Present)
• Lead and manage the operations, hiring and output of the creative department of 25+ multidisciplinary talents, scaling up and down based on the business needs.
• Drive integrated creative solutions for clients in the Middle East and Europe, balancing brand strategy with disruptive execution across Telecom, Tech, Retail, Real Estate, Tourism, Governmental and eCommerce.
• Mentor and grow emerging creative leaders in person and remotely, fostering collaboration across art, copy, design, motion.
• Champion AI adoption and production across all creative disciplines, elevating efficiency and expanding creative possibilities.
Creative Director (12/21 - 04/23)
• Led, managed and scaled the Creative department, expanding the agency’s offering.
• Directed campaigns for Red Bull Mobile (KSA, Oman, Austria, Poland) and Ras Al Khaimah Tourism.
• Supported UAE government brand campaigns, shaping narratives in Telecom, Tourism, FMCG, and Government.

Associate Creative Director at MIRUM JWT - DUBAI (11/19 - 11/21)
• Led digital-first campaigns across Telecom, Tourism, FMCG, and Government sectors.
• Partnered with international teams to elevate content and communication standards.

Associate Creative Director at MIRUM JWT - BEIRUT (11/19 - 11/21)
• Founded the creative department, establishing workflows, hiring core talent, and setting craft standards.
• Oversaw creative strategy for clients in Lebanon, Bahrain, UAE, KSA & UK.
• Delivered integrated campaigns across Telecom, Banking, NGO, Government, Food & Beverage, Automotive, FMCG, and Real Estate.
Senior Art Director at J. Walter Thompson MEA (05/18 - 10/19)
Worked for several markets in the region: Syria, Lebanon, Iraq and KSA.
Product and Services: Banking and Finance, NGO, Automotive, Telecommunication, Governmental, Public Advocacy, Food & Beverages, FMCG, Travel & Aviation, Shipping and Feminine Hygiene.

• Only representative of the Middle-East in the Global Young Creative Council of J. Walter Thompson Worldwide (August 2016 - August 2018)

Cannes Lions, SEE IT BE IT Participant 2019
An initiative that addresses the gender imbalance in senior creative leadership in the communications community and an active attempt to change the industry and the world for the better.
15 women selected were selected from a pool of more than 760 global applicants.
Creative LIAisons 2016 (Click to view my page)
Cannes Lions 2016
D&AD Workshops
JWT University

Bachelor of Fine Arts, Visual Communication, Major: Graphic Design
from The American University in Dubai (December 2010)
French Baccalaureat from Lycée Charles de Gaulle (June 2006)